As an advancement in technologies based on Web and Internet, the differences between traditional marketplaces and the world’s e-commerce market—such as corporate capital size, are becoming meaningless. The strategic positioning or a company's ability to identify emerging opportunities and apply the required human skills (such as intellectual resources) to grab them through an e-business strategy that is simple, workable, and practical in today’s business environment and global information scenario and contribute to a new economic environment. E-commerce, when combined with the appropriate strategy and policy approach, allows small and medium-sized firms to compete with large and capital-rich corporations by levelling the playing field.