Pallathadka, L.K., Pallathadka, H. and Devi, M.S. 2022. A Qualitative Investigation of Customers’ Preferences for Ayurvedic Beauty Products over Cosmetic Products. Integrated Journal for Research in Arts and Humanities. 2, 5 (Oct. 2022), 137–143. DOI:https://doi.org/10.55544/ijrah.2.5.22.