Shrivastava, Kamalesh Kishore. “Transitioning to Omni-Channel Retail: Challenges and Strategies from a Qualitative Perspective”. Integrated Journal for Research in Arts and Humanities 3, no. 4 (July 30, 2023): 248–250. Accessed October 23, 2026. https://www.ijrah.com/index.php/ijrah/article/view/624.